Clichy, France, February 11, 2002.
One year after launch, the L'Oreal Group's Corporate Internet Portal, www.loreal.com, won two prizes at the 2002 Corporate Business Top Com Awards: the Multimedia Grand Prize and the Gold Top Com for web design. The two awards honor the group’s strategy in editorial portal positioning, international development in over 20 countries, innovative interface and graphic design, and a unique platform enabling centralized administration of its worldwide corporate sites.
In February 2001, L'Oréal revamped its corporate site and adopted an editorial portal structure. Now, www.loreal.com is continually updated and relies on strong informative dynamics. The challenge was to combine rich content appealing to audiences in a diverse range of territories with a single, user-friendly navigation interface.
Strong Growth Indicators
L’Oréal’s online communications strategy has been rewarded by a significant increase in audience, and the number of pages viewed doubled in one year. In 2001, www.loreal.com received more than 70,000 job applications – up 120% from 2000—and the number of on-line hires progressed by nearly 40%.
"These results support our international corporate Internet strategy", said Giorgio Galli, the L'Oréal Group's Vice-President in charge of Corporate Communications and External Affairs. They reinforce our conviction that the company will become a media in its own right and encourage us to develop new services that will meet the expectations of Internet users".
A Site in Sync with the Evolution of the Group's Image
Since 1997 Loreal.com has contributed to strengthening the group's international notoriety with regard to three main target audiences: job applicants, the financial community and journalists.
The number of thematic and local corporate sites has grown continuously over the last four years. Currently, L’Oréal has designed sites especially adapted to local language and culture in 15 countries (Germany, Argentina, Canada, China, Korea, Spain, Finland, France, Hungary, Italy, Japan, Singapore, Taiwan, Thailand, USA), and in the second half of this year 20 territory-specific sites will be online. .
|Contacts at L’OREAL|
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