L'ORÉAL USA extends tender offer for CARSON, INC.

New Expiration Date is July 31, 2000

L''Oréal USA, Inc., formerly known as Cosmair, Inc., announced today that it has extended the expiration date for its cash tender offer for all outstanding Class A common stock of Carson, Inc. (NYSE: CIC), at $5.20 net per share. The new expiration date is Monday, July 31, 2000 at 5:00 p.m. EST.

As of the close of business on Tuesday, July 25, approximately 8.9 million shares of Carson's Class A common stock had been tendered representing approximately 53 percent of the outstanding Carson common stock on a fully diluted basis.

L'Oréal USA is in active discussions with the Department of Justice seeking to resolve the concerns they have raised.