L’Oréal USA acquires Columbia Beauty Supply

L’Oréal USA, a subsidiary of L’Oréal, has acquired 100% of Columbia Beauty Supply.

Established in 4 states of the Southeastern part of the US, Columbia Beauty Supply achieved sales of about $60 million in 2007, supplying hair salons of this region through distributor sales consultants and outlets reserved for professionals.

The acquisition of Columbia Beauty Supply -which will operate within the Professional Products Division - follows that of Beauty Alliance, and Maly’s West acquired by L’Oréal USA in April and July 2007 respectively. Geographically complementary, Columbia Beauty Supply will be managed by Beauty Alliance.

This acquisition demonstrates L’Oréal’s determination to offer a better service to U.S. hair salons.

"This news release does not constitute an offer to sell, or a solicitation of an offer to buy L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers also available in English on our Internet site www.loreal-finance.com.
This news release may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements."

Individual shareholders and market authorities
Mr Jean-Régis CAROF
Tel. : +33.1.47.56.83.02
jcarof@dgaf.loreal.com

Financial analysts and institutional investors
Mrs Caroline MILLOT
Tel. : +33.1.47.56.86.82
cmillot@dgaf.loreal.com

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Mr Mike RUMSBY
Tel. : +33.1.47.56.41.95
http://www.loreal.com

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For more information, please contact your bank, broker or financial institution (I.S.I.N. code: FR0000120321), and consult your usual newspapers, and the Internet site for shareholders and investors, http://www.loreal-finance.com, or its mobile version on your cell phone, http://mobile.loreal-finance.com.